Creative marketing
Er, I think this picture clearly shows us the opposite of what it purports to describe, ie, "We've got shedloads of stock of Ver X's single from last November still left- no idea why is it sold disturbingly well for a cheap cover, but clearly we pressed the wrong button- so if we stick it on a double shelf labelled Bestsellers maybe punters will be fooled?" Surely everyone who could possibly want this rather soulless track has it already? I'm all for pop, but this gives it a bad name, sadly... Although on reflection I'd rather see this than a pic of rows of 50 Cent. Or Finding Ne-Yo or whatever he's called.
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